Your campaign page is your storefront.
Campaign photography, pre-launch list building, and live campaign ads for tabletop and fantasy creators on Kickstarter and beyond.
Backers decide in seconds
The images on your campaign page make the case for your world before anyone reads a word. A strong launch is won weeks before it goes live, by the list you build and the images that greet those people on day one.
I make both, then run the ads that bring backers in while the clock is ticking.
From first call to late pledges
A typical launch runs about four months with me.
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Story and planning
Weeks 1 to 3. We find the heart of your game, plan the shoot, and set up your landing page and email capture. Small ad tests show what a backer costs before real money goes in.
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Pre-launch
Weeks 3 to 10. I photograph your campaign while ads build your backer list.
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Live campaign
Days 1 to 30. Daily ad management, fresh images for stretch goals, and a close eye on what's converting.
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After the campaign
Ads for late pledges and your store, so the momentum keeps going after the timer ends.
Investment
Part of the fee is paid on what we raise together, so my ads have to earn their keep.
- Campaign photography$2,500A full day: hero images, product details, and gameplay scenes
- Campaign film, optionalFrom $6,250A full video day, edit included
- Pre-launch ads and list building$2,500 a month
- Live campaign ads12 to 15%Of pledges that come from my ads
- Late pledges and storeSame rateFor 60 days after the campaign ends
Ad spend is paid by you, directly to the platforms. Plan to set aside 10 to 20% of your funding goal for ads.
A good fit if
- Your funding goal is $50,000 or more
- You have a working prototype or finished samples I can photograph
- Your manufacturing and fulfillment plan is in place
- You're at least 8 weeks from launch. Sooner can work; ask me.
Launching in the next six months?
The earlier we start, the bigger your day-one list. Tell me about your campaign and your launch date.