Questions, answered.
The things brands and creators usually ask before our first call.
Do you only work with fantasy and tabletop brands?
Mostly, yes. It's the world I know and love, and focus makes the work better. If your brand has that same sense of story and craft, apply anyway.
What's the difference between full service, content creation, and à la carte?
Full service is a monthly plan: regular shoots, ads made from those images, and your campaigns managed for you. Content creation is a monthly shoot for your own social channels, with 20 to 30 images and a few reels, and no ads. À la carte means booking one thing at a time, like a single shoot, a video day, or ads management for images you already have.
How much do I need to spend on ads?
At least $3,000 a month for ongoing work, paid directly to Meta or Google. Crowdfunding campaigns usually set aside 10 to 20% of their funding goal for ads.
Who owns the ad accounts and the images?
You own your ad accounts, always. You're licensed to use every image and ad I make for you in your marketing. I keep the original files and the right to show the work in my portfolio.
How does the Performance Partnership's commission work?
We agree on your average online sales from the three months before we start. I earn 5 to 10% only on ad-driven sales above that line, tracked in your store. You see the same numbers I do.
My campaign is already live. Can you help?
Sometimes. Live-campaign ads can still move the needle, but the biggest wins come from pre-launch. Apply with your campaign link and I'll tell you what's realistic.
How soon will I see results?
Ads go live within 14 days of kickoff. Expect the first 30 to 60 days to be about testing what your buyers respond to, with steadier results after that.
Do you travel, or can I ship you products?
Both. I'm based in Orange County and travel for shoots. For most product photography, shipping me the product is faster and cheaper.
Do you photograph weddings?
Yes, a small number each year for couples drawn to castle-core and cottage-core, or marrying somewhere that already feels like a story. Each one is quoted for what you need. See weddings and portraits.
Still wondering about something?
Ask it in your application. I answer every one.